A good patient attraction system is important for finding new patients to grow and expand your dental practice. There is a range of strategies that you can implement to attract patients on a regular basis. Speak with a multi-award-winning digital dental marketing team, and they will be able to put together a strong patient attraction system for you to bring ongoing success to your business.
Google My Business
Firstly you need to make Google aware of your dental practice. You need to fill out a Google My Business form, which asks for your contact details, name, address, email address and website and uses this information to place your dental website on a virtual map of the area. When patients type “dentist near me” into the search bar, your dental practice will come up on the list amongst your competitors, and when it does, you should have an optimised website in place that holds the answers to your patients’ dental queries.
A key component of your patient attraction system is a fully functioning, successful dental website. This needs to be modern and up-to-date with the current trends. A specialist website design team will help you put together a website that educates patients on the importance of good dental health and encourages them to visit your practice regularly whilst also marketing your dental practice and the treatments that you have to offer. The website needs to provide a good user experience and encourage prospective patients to address their dental needs with you. Updating and maintaining your website frequently is also important for your patient attraction system as this will encourage visitors to revisit and find out more about you and what you have to offer.
Blogging is an important part of your patient attraction system and should provide existing patients and prospective patients with information that is of interest to them. By carrying out keyword research regularly, you will be able to find out which dental terms are searched for most commonly in your area. This will allow you to create optimised blogs and other written content, which help you rank more highly on Google’s search results list.
This is known as search engine optimisation or SEO, which is a system of techniques and strategies that helps Google recognise that you have the answers that your patients are looking for so that it can direct them to you rather than the websites of your competitors. There are different types of SEO, including technical SEO, on-page SEO and off-page SEO, and by speaking to your website design team, you will be able to find out more about how these can be implemented. By making sure that you optimise your blogs and website pages, you will be able to find more patients and boost the success of your dental practice.
Speak to your digital dental marketing team today to find out more about the different techniques that you can use for your patient attraction system, and look forward to a growth in patient numbers.