The Census Bureau of the Department of Commerce reported $137.7 billion as the total estimated U.S. retail e-commerce sales for the first quarter of 2019. This amount rose by 3.6 percent from last year’s $132.9 billion.
As the e-commerce industry continues to expand, so does its market of buyers. With such a large pool of potential consumers, your e-commerce has the opportunity to thrive. But how can you make this happen?
Here are some suggestions you can try:
Tips to Help Your Business Thrive
Your business has all the hardships of a brick and mortar shop, with the added challenges of being an online store. It’s definitely not easy to bring in customers without the help of a physical product they can experience in person, so you need to make up for that with smart strategies to engage them.
- Post high-quality product photos and creative product descriptions
One thing you can do to make your business thrive is to set yourself apart from others. You can do this by providing engaging website copy for your customers to consume. Help your products stand out by posting product photos of the highest quality.
Take photos of your products separately with a clean background. Do this especially with retail household products and small items, like jewelry. When your photos don’t capture the beauty and glamour of these valuable pieces, look into services for jewelry photo editing to enhance details that would capture consumer attention. Maximizing the appearance of your product image helps to sell your merchandise.
Professional looking photos lend authenticity to your products as well. If your competitor doesn’t use this tactic in posting their product photos, then you’re already at an advantage.
Creative copy, on the other hand, helps engage your customers better. An engaging yet informative product description can persuade your customers to buy from you.
- Optimize delivery speed for products
Online research suggests that 73 percent of buyers are willing to pay extra just to speed up the delivery process for their orders. This tells you that customers value fast delivery. You can set your business apart by catering to this need.
You can optimize delivery speed and have products sent out as soon as your customer pays for it. Efficiency in delivery results in pleasant customer experience and good reviews, which will entice more customers to buy from you.
- Improve user experience
Nothing draws customers in better than convenience. Make your website user-friendly and your checkout pages easy to access and navigate. If your website is easy to use, a customer is more likely to return.
- Maximize your use of social media platforms
Maximize the power of social media by posting ads and launching marketing campaigns to increase your brand visibility. These advertisements drive traffic back to your site and may convert leads into sales.
- Provide multiple payment options
A customer who has more options to pay you on your website is more likely to spend. You can add options for banks, online payments, third-party payment gateways, and other modes of payment to ease their transactions.
Following the latest trends in the e-commerce industry helps your business thrive in a highly competitive market. You can do this by highlighting what makes your business different and connecting with your clients through excellent customer service and engaging product descriptions.