Facebook has made improvements in its business and advertising platforms over the years. Companies can enjoy more features that allow them to reach their intended audiences efficiently.
If you already have ads running on this site, there are still plenty of ways to improve them and get the results you want and more. Experts on FB advertising, Viral Solutions included, stand by the following ways you could improve your campaigns.
1. Fine-tune your approach
You might have the general details of who your intended customers are, but this jack-of-all-trades approach might not be as effective as you want it to be. Look into the data you already have about your target market, identify which of these characteristics lead to conversions and not just traffic.
Once you identify these, use them to customize your ads. People will respond differently to stimulus shown to them. Personalize the copy and story depending on who you’re trying to reach and how further they are down the sales funnel.
This customized approach allows you to reach more potential customers effectively and address them at the intention they are currently at.
2. Run split tests
Testing is an important part of the process as it allows you to identify which type of ads work best for certain groups within your market segment.
Run split tests in Facebook to determine which of your customized campaigns get you the highest conversion rates. You could run a test on the platform and allocate a budget for it.
3. Sync with a landing page
A landing page isn’t exactly an ad, but it provides a potential customer a glimpse of your offers and your brand. Make sure that the ads look similar to the actual website they are clicking on. This makes a good impression on the person viewing it and could result in longer browsing time and conversion.
These are only a few of the techniques that enable you to improve the performance of your Facebook ad campaigns. Implement these to reach your objectives.